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70% of bookings happen in the first 6 hours

70% of our direct bookings happen within the first 6 hours after the initial search. In a recent campaign we did, we were doing follow-ups 24h after the initial search, and 24h before the quote expired. But after running the numbers, we concluded that most of our direct bookings were happening within the first 6 […]

2026  09  151 min